Wednesday, November 11, 2009

The RFU hospitality from The Times to The Telegraph

The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

The partnership with the RFU, set to run until July 2013, will see include content across the digital, print and mobile TMG platforms incorporating marketing, promotions, advertising as well as editorial.

As ‘Official Newspaper of England Rugby' the Telegraph will work with the RFU to promote all RFU matches as well as England rugby hospitality packages.  The Daily Telegraph will also be distributed exclusively throughout the corporate hospitality suites at Twickenham on all match days. 

Commercially, TMG will work with the RFU to offer their commercial partners innovative sponsorship leverage opportunities. 

The partnership will extend online to well as across the Telegraph's new mobile platform. 

The new partnership launches with the upcoming Investec Challenge Series kicking off this month with England facing Argentina , England facing New Zealand in consecutive weeks.  

Nintendo has recently signed a one-year deal with the Rugby Football Union (RFU) to bring entertainment to the home of English rugby, Twickenham Stadium.Its tie up will run until next September, big screen advertising, competitions and sampling.


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